Marketing Automation
Automation has revolutionized industry and improved the quantity and quality of the products produced. Marketing automation has grown exponentially in the past few years to offer many channels of communication, sales, retention and more. Automation has its faults and require a strategy and consistent review of the processes to ensure your strategy is effective vs. causing issues. Our team can help develop your marketing automation strategy, deploy through a variety of CRM automation tools or integrate directly with customized solutions.
Content Marketing
Content is and has always been King when it comes to online marketing and any organic strategy. However, over the past few years – tools have tried to automate the content marketing concept and have produced billions and billions of garbage backlinks and content. We have a very simple solution here: Relevant content, posted consistently, over time, will cultivate authority and improve your organic marketing rankings. We have a solid system in place to help you develop, deploy and maintain your content marketing strategy.
Email Marketing
Email marketing is a powerful tool to reach out to existing customers or potential leads. Email marketing always requires a system of some sort, whether it’s for list management, ban lists, campaigns, etc. there is simply too much to send through outlook. Our company offers comprehensive email marketing service which allows you to focus on your message and business. We will build, test and confirm that everything is working correctly and help ensure that your message is received. Our proprietary reporting models help our clients capture data that improve results overtime.
Paid Internet Marketing
Generating immediate interest and traffic to your website can be done through PPC (Pay Per Click) advertising, this is simply paying for relevant keyword visits to your website through providers like Google & Bing/Yahoo! The model is very basic, you bid on a specific keyterm and when someone searches for that specific term, your ad will appear. Hiring a professional company, can be the difference in your campaign – without an expert on your team, you may be throwing money into a black hole. Let us help you leverage these tools to generate more business.
Search Engine Optimization (SEO)
The internet has become the greatest equalizer in business in modern history, it provides a single platform for small businesses to launch products and services. Like any business model, you can have the greatest service, idea or product in the world, but if no one knows about it, it doesn’t matter. SEO (Search Engine Optimization) is the art and science of developing a strategy which will garner high placement on the major search engines based on specific keywords which will benefit your business.
Social Media Management
What is your strategy? Have you posted an update recently? Did you know that your social media strategy can hurt you as much as it can help you? Having a rogue campaign that was created with the right intentions can pull your brand down if it isn’t managed correctly. Understanding social media, the types of opportunities and leveraging a strategy that actually works for you and your company is critical to win at the social media game. Our team will help develop concepts, schedules and more to keep you on track with messaging, support and brand development.