Summer Survival Guide: 8 Marketing Moves Every Local Business Should Make This Season

Summer is here — and for small local businesses, that means more foot traffic, more competition, and more opportunity. But if you’re not actively marketing your business online, you’re leaving money on the table. Whether you’re a restaurant, retailer, service provider, or vacation rental company, visibility is everything in 2025. Here’s your blueprint to stay relevant, generate leads, and grow your customer base this summer.

Refresh & Optimize Your Google Business Profile (GBP)

Your Google Business Profile is often the first impression customers get — and it’s crucial to keep it fresh and up-to-date. Many businesses forget how much impact a complete, regularly-updated profile can have on local visibility and click-through rates.

• Make sure your business hours reflect any seasonal changes
• Add high-quality summer photos and video (patio seating, events, menus)
• Add videos! Uploading more than 2 videos unlocks an expanded Google tab layout — giving you more visual real estate and exposure
• Post updates weekly with specials, news, or events• Use keywords in your business description to improve search visibility
• Respond to all reviews to build credibility and engagement

Launch Hyper-Targeted Local Ad Campaigns

Paid ads don’t need to break the bank. Platforms like Google Ads, Facebook, Instagram, and even LinkedIn allow hyper-targeting by location, demographics, and interests. The goal isn’t just reach — it’s relevance.

Start with a small test budget and:

• Run Google Ads to target local searchers with high intent
• Use Meta ads to showcase events, specials, or time-sensitive offers
• Leverage LinkedIn to attract B2B clients or promote workshops and services

Include a clear call to action like “Book Today” or “Call Now” and test messaging that highlights urgency.

Create Summer-Themed Organic Social Content

Organic reach still matters, especially on Facebook and Instagram. This summer, build momentum with creative, seasonal content that reflects your brand and engages your audience.

Consider posting:

• Behind-the-scenes footage of your team preparing for summer
• Promotions for seasonal services or product bundles
• Community events or local partnerships
• Customer stories or testimonials

You don’t have to post daily, but 3–5 consistent, engaging posts per week can drive strong results.

Run Email & SMS Campaigns That Convert

Email and SMS remain unbeatable when it comes to ROI. Use them to bring back past customers or promote new summer offerings.

Build a short, punchy campaign that:

• Introduces your summer offer or discount
• Teases an event or limited-time experience
• Provides a link to book, buy, or RSVP

A simple 2–3 email sequence can keep your list engaged, and SMS can provide a timely nudge that gets attention fast.