Restaurant Marketing in 2023
December 26, 2022 · 4 min read
Marketing your restaurant is critical to drive new and repeat guests. Take control of your online presence with these proven strategies.
Restaurant Marketing: Take Control of Your Online Presence Marketing your restaurant is critical to drive new and repeat guests to your location. Many restaurants simply float in the waves of online reviews and hope for the best. This passive approach limits your ability to control the conversation and create the best outcome for your business. It's time to take control. Google Business Profile Is Your Digital Front Door For restaurants, your Google Business Profile is more important than your website. It's where customers check your hours, read reviews, view photos, and get directions. Update it daily with specials, events, and fresh photos. Respond to every review within 24 hours. Professional Food Photography People eat with their eyes first — especially online. Invest in professional food photography for your top dishes. These images drive engagement across Google, social media, and delivery platforms. Amateur phone photos send the wrong message about your brand. Online Ordering and Delivery Integration If you aren't offering direct online ordering through your own website, you're giving away 15-30% margins to third-party platforms. A custom ordering solution pays for itself within months and gives you ownership of customer data. Email and SMS Marketing Build a customer database and communicate directly. Birthday offers, weekly specials, and event invitations keep your restaurant top-of-mind. Email and SMS marketing consistently deliver the highest ROI of any marketing channel for restaurants. Social Media That Drives Visits Post consistently, showcase your food and team, and engage with your local community. Instagram and TikTok are powerful platforms for restaurants when used with intention and consistency. At NFY Interactive, we help restaurants build digital marketing systems that drive measurable increases in covers and revenue. Stop hoping customers find you — make sure they do.
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