Trilogy Life an active adult resort retirement community builder recently launched a custom online quiz which provides a series of categorical questions which defines specific characteristics of the user. Whether you are a Traditionalist, Fashionista or portray a different characteristic, the online quiz will accurately define your likely profile based on how you respond to specific questions.

The survey was built to provide a fun and engaging system for the online users - a variety of multiple choice and single answer questions are shown in text and image format. The campaign was built to generate interest for the different retirement communities which Trilogy Life develops in 5 states.

The campaign was extremely successful and generated more than 4 times the initial volume estimation. This was done through PPC advertising, Online PR using PR Web, Facebook advertising and display advertising. The group effort included various firms each providing a specialized service for the project.

NFY Interactive, Inc. focused on primarily on the PHP Development of the online survey quiz and design integration. After launch, our online marketing team made adjustments to the marketing efforts to drive traffic to the new portal website and to integrate split testing to ensure that each click was maximized into conversions.

NFY Interactive, Inc. is a full-service Interactive Design and Development firm located in Chula Vista (San Diego County), CA. With more than 12 years of experience, the firm’s strategic and creative teams can partner with any company to develop a solid interactive strategy to help ensure the success of any project. To find out more about Netfinity's capabilities, the firm can be reached in Chula Vista - San Diego at 619-764-6146, or through its website at www.netfinity.net.